09/03/2025

Recovery Month & Suicide Prevention Month

Toolkit Overview

Under the banner of “Recovery is REAL (Restoring Every Aspect of Life)”, SAMHSA invites communities to amplify the message that with the right support, recovery is not just possible—it’s real. The toolkit includes:

• Shareable social media messaging and graphics to spread awareness and inspiration.

• Educational resources that illuminate what recovery looks like and how to support those on that journey.

• Downloadable promotional materials, perfect for use throughout September and beyond. SAMHSA

Weekly Themes & Core Messages

SAMHSA’s messaging is rooted in four foundational pillars of recovery: health, home, community, and purpose. The toolkit breaks these into digestible weekly themes, offering a solid base to craft content that resonates locally and globally. SAMHSA

How to Leverage the Toolkit

Organizations and individuals can:

• Copy, download, and customize content—from social posts to promotional visuals—to meet your communication style and audience needs.

• Use the official hashtag #RecoveryMonth to enhance visibility and unify the narrative.

• Align toolkit usage with community-based best practices to spark meaningful, supportive conversations. SAMHSA

Why It Matters

Since its inception in 1989, National Recovery Month has grown into a national movement that:

• Raises awareness about recovery as a sustainable and supported process.

• Honors treatment professionals and community coalitions.

• Encourages the public to break stigma and opt for inclusion and compassion.